Page per town
For roofers · 11 services set up
Nobody can see your work from the ground.
Roofing has the worst reputation problem of any trade, and almost none of it is deserved by the firms who do it properly. The fix is not a better sales pitch. It is forty photographs of finished roofs and a registration number somebody can check.
Photograph
Your own work, not stock
Emergency roof repair in Bolton
Book online1 of 60 pages, one for every job in every town
Your site
A page for every job, in every town you cover.
Not one page listing everything you do. Somebody searching emergency roof repair in your town lands on a page about exactly that, in that town, with your number on it.
Page per town
Roof repairs
Page per town
New roof
Page per town
Flat roofing
Capped at 60 pages. Beyond that the towns with the least work in them are dropped rather than published thin, because a hundred near-identical pages is the spam Google penalises.
Your assistant
It asks what you would ask.
Not a chatbot that says somebody will be in touch. It establishes what the job is, how urgent it is and where, then either books it or hands it to you.
These are the actual questions set up for roofers, in the order it asks them.7 in total, and it stops as soon as it knows enough.
Web chat · 22:31
Tiles came off in the wind last night, there's a leak in the back bedroom
Whereabouts are you? A postcode is ideal.establishes location
What is happening with the roof?establishes service
Is water coming inside the property right now?establishes urgency
Answered in 4 seconds, then booked into your diary
Safety
Some messages are not leads.
Water coming through a ceiling after a storm is urgent but it is not dangerous, so the assistant says the sensible thing and books you in rather than triggering a 999 script that would be theatre.
Matched on the customer’s own words before any AI is involved, so an assistant that has been confused or talked into a strange mode still cannot miss it.
Sent word for word, before anything else
Please keep everyone out of that room, because a wet ceiling can come down without warning. If it is above a bed or a sofa, move what you can from the doorway rather than standing under it. Put a bucket down if you can do it safely. I am getting hold of the team now.
4 rules like this are set up for roofers. Every one of them stops the sale and fetches you.
Trust
Your number, not just the badge.
Nearly every roofer shows the logo. Far fewer print the registration number, and the number is the one a careful customer copies into the register to check you are real.
NFRC
Required for the work
CORC
Customers look for it
CompetentRoofer
Customers look for it
TrustMark
Customers look for it
CITB
Worth showing
Photographs
Forty roofs, not four vans.
This matters more for roofing than for any other trade. Roofers with four photos of a van lose work to roofers with forty photos of roofs, and that is the whole difference.
Shot 01
Before and after of the same roof, from the same spot on the ground
Shot 02
A finished roof, whole property in frame, good light
Shot 03
Close-up of tidy ridge work or new leadwork
Shot 04
The team working safely, scaffolding and harnesses visible
Shot 05
Scaffolding up on a job, showing you do it properly
Shot 06
The van with the signage on it
Questions
What roofers ask us.
How much does a new roof cost?
Most house re-roofs land between £5,000 and £15,000 depending on size, materials and scaffolding. Nobody can price it without seeing it, and anybody who does is guessing.
Do I need scaffolding?
For anything beyond a quick repair, usually yes. It is a legal requirement for most work at height and it is a real cost, so it should be itemised on your quote rather than buried.
How long does a roof last?
Concrete tiles 40 to 60 years, natural slate 80 or more, felt flat roofs 15 to 20, and modern rubber flat roofs 25 to 30.
Will my insurance cover storm damage?
Often, if it was genuinely storm damage rather than wear. Most insurers want photographs and a written report, which is worth getting before anything is fixed.
Can you repair rather than replace?
Usually. A roof with twenty years left and a handful of slipped tiles is a repair, and being told otherwise is worth a second opinion.
How quickly can you get to a leak?
Same day for water coming into the property, weather permitting. Nobody can safely work on a roof in high winds, and any roofer who says otherwise is one to avoid.
One price
£199 a month
All of the above, set up for roofing. Free setup for the first twenty, cancel any month, and you keep the domain, the number and the reviews.
See how your business looks to somebody searching right now.
Sixty-five checks, about a minute, no card. Whether you buy anything afterwards is up to you.
Check my business for free